IMP influencer marketplace

Reaching an audience through advertising keeps getting harder, between ad blockers, streaming and poor viewability. Brands increasingly want to go through creators their audience already trusts.

Both sides have the same two problems: finding the right partner, and not getting scammed once they do.

We built a two-sided marketplace with two front doors, one for influencers and one for brands.

• Influencers list their offers; brands post buyer requests.
• Both sides can search and discover each other.
• Transactions run through escrow-style protection, with support at each step.

This was early work, built with one collaborator, before AI coding tools existed. Every line was written by hand.

The marketplace is live at imp-frontend.web.app. We include it because the product thinking holds up: trust and discovery are the whole business in a marketplace, and the design puts both at the centre.